“The Story” of Ferrari
Introduction
I searched Google, “What we want to do before we die” and it had 4 billion search results. Quite interesting right?
But what if I tell you that none of the top search results talked about Owning a FERRARI before we die. Don’t you love Ferrari? Actually, We all do. We will never miss a chance to drive a Ferrari once in a lifetime.
After some successful response to the previous story on GreenBack, today I will share “the story” of Ferrari.
Let’s start our 2nd episode of the series “The Story.”
The First Ferrari was not called a “Ferrari”
The relentless journey of Ferrari to reach the first spot was never a journey for brand Ferrari at all. The elegant red car was never meant to be “red.”
Yes, you are reading it right.
The creator of this beautiful creation was Enzo Anselmo Giuseppe Maria Ferrari.
His humble beginnings at Modena (Italy), forced him to dream small and become an opera singer.
But something changed in time. Enzo changed his focus to car racing in his Twenties. He was actually getting success in his new work.
His first big success was with Alfa Romeo’s racing division. Enzo took control of a separate iteration process and named the division Scuderia Ferrari. Unfortunately, the division was dissolved in 1937.
Then Enzo’s first cars appeared under the banner of Auto Avio Costruzioni. The car was named Auto Avio Costruzioni 815 or Tipo 815, not Ferrari due to legal reasons.
Finally, in 1947, Enzo inaugurated the Ferrari cars after finishing the prohibition of manufacturing a car on his name.
Early Success
The early Ferrari was launched just three years before the modern Formula One championship. This gave Enzo an upper hand to quickly uplift the brand name.
Ferrari competed almost in all the F1 competitions. The team got an early success at Silverstone in 1951. The car used to get the early success was the Ferrari 375. The Ferrari team successfully beat the giant Alfa Romeo team.
But operating the racing car activities was becoming costlier for Enzo. So he decided to go for road cars.
Domination and Hardship
Enzo started a mission to make Ferrari the greatest in automotive history. He started to spread the words-
“If you like this car, we’ll make it. If you don’t, we won’t.”
In 1954, Enzo launched his North American expedition by opening a dealership in Manhattan, New York. The new Italian car quickly caught the attention of the Americans.
European elites and royalties, on the other hand, started to become Ferrari fans entertained by Enzo himself. At that time, Ferrari was also going through some uncertainties.
Drivers were getting killed in Ferrari. This created some buzz in the racing industry. Despite the issue, Ferrari kept winning races and championships.
“Ferrari’s only interest was winning. He really didn’t care about the drivers."
In the 1960s, the production of Ferrari increased 3 times. However, things were not in the favor of Enzo all the time. Enzo lost his son “Dino” in 1956.
To keep Dino’s name in the history book a V6 race car nicknamed “Dino” was launched and Phil Hill won the 1961 F1 Championship with it. It was an emotional event for the Ferrari Family.
At this time of domination, Ferrari even went through some financial troubles. Ford came forward with a deal that was eventually rejected by the Italian giant. Enzo finally sold a part of Ferrari to Fiat to save the company in 1969.
At the 40th Birthday of the company, Ferrari lovers saw the convertible Mondial and the F40 models.
The 1980s was the time when Ferrari was having all-time high brand recognition. The founder of the company, Enzo, also died in the same decade.
Michael Schumacher, one of the most popular modern F1 racers in the world also found his dream in Ferrari. He won seven F1 championships from 1994 to 2004.
Now the Prancing Horse is the most desired logo in the world.
Why Prancing Horse
Prancing Horse was the logo for the Scuderia Ferrari division of Enzo. However, it was retained as the logo for Enzo’s next venture, the original Ferrari.
The logo was actually used by a World I pilot. His name was Count Francesco Baracca.
Baracca’s parents convinced Enzo to apply Prancing Horse in his cars for “good luck.” At first, Enzo started using a black Prancing Horse on a yellow background in his Scuderia Ferrari.
Then, the later Auto Avio Costruzioni cars also kept the logo as a part of the brand.
Conclusion
Recently, the 6.5-liter V12 engine Ferrari 812 Superfast was priced at $340,712.
What do you think, is it possible for a common man to say, “I Own a Ferrari buying a $300,000 car?”
According to flgstory.com, going for a classic Ferrari is the best option if Ferrari is your dream.
25–40-year-old Ferrari sells in $25,000 to $50,000 range. Some of these have no racing history but can give you the feeling, “Yes, I do own a Ferrari.”
So, driving your own Ferrari might be possible one day before you die.
Read my other article- “The Story” of the Greenback and support my cause to share more stories with you in the future.
“The Story” is a regular Medium Blog by Ehsanul Hoq.
Ehsan is a Content Marketer, Financial Researcher, and Musician from Bangladesh.
